Primošten is one of the most famous tourist centres of Dalmatia (organized tourism developed during the 60`s) and it is also one of the most picturesque small towns on the Adriatic coast with a great number of narrow lanes in the old nucleus of the hilly peninsula. On the second peninsula, north of the centre, there are Slava, Zora and Raduča hotels, while on the southern side there is a hotel “Marina Lučica” with more southern Marina Kremik. Beside many beautiful beaches in the town, there is also one naturalistic beach on the Islet of Smokvica. There are also many opportunities for playing sports and recreation: tennis, table tennis, bowling, sand volleyball and sailing. Sailing and diving schools are very active. About 50 restaurants and wine-cellars (konoba) are at guests' disposal. The local specialty is a lobster prepared in a unique way. The discotheque Aurora is the biggest one in Dalmatia. In about 30 villages and hamlets of Primošten Burnji, in the hinterland, tourists can get accommodation and home-made food (pršut - smoked ham, cheese preserved in oil, lamb, food prepared in a special way, under a baking lid, macrobiotic and eco-food – chick-peas, olive oil, lentils) and some traditional popular meals. At the same time it is good to try the famous babić wine, obtained from the autocthonous vine in many well-known Primošten vineyards carved in stone. These vineyards have the official status of the world monument dedicated to human work and their picture was put in the lobby of the UN building in New York. There are many organized trips like Primošten wine path (visiting villages of Primošten Burnji), a visit to Krapanj (the sponge museum), a visit to Zlarin (a coral tour), etc. During summer months many cultural and entertaining manifestations take place in Primošten, like for example, Primošten festival and customs (uzance – the first week in August). Of special importance are Gospa od Loreta (9th and 10th May) and Gospa od Porta (27th July) holidays when there is always a big procession around the place and on boats. The Artistic colony “More-ljudi-obala” (the sea-the people-the coast) is very active in Primošten. Music school “Primo primores”, Summer baroque music school, Artistic gallery “Kamene sfere” (Stone spheres), all successfully operate here.

Primošten is a town and port on the small peninsula between the Raduča and Primošten bays, 30 km far from Šibenik. Its economic base is represented by agriculture, wine-growing, olive-growing, fishing and tourism. In the coves Vela and Mala Raduča, Primošten and Peleš there are many wide beaches. Primošten is placed on the highway (M2, E65).
In the 16th ct the citizens built a draw-bridge which was used to connect the island to the mainland. They also built two fortresses and walls which were later destroyed at the end of the 19th ct. The parish St. Juraj`s church (St. George) was established at the hill top in the 15th ct. It was reconstructed in 1760. Inside there is an icon of Blazena Djevica Marija (Holly Virgin Mary) with silver frame and there is also a picture of St. Mary with St. Luka and Juraj made by the painter Cusie in 1719. At the entrance of the town there is a baroque chapel from 1790. In the hamlet of Kruševo there is a well-preserved medieval church of St. Martin`s (with standing tomb-stones in the graveyard), the St. Jere`s church from 1460 is in Široka and the medieval St. Juraj`s (St. George) church, which was later restored, is in Prhovo.